Product range management of online stores in the conditions of COVID-19

The article considers the current problem of improving product range online store in COVID-19 conditions. There is a steady tendency to increase share e-commerce global volume retail trade, level visits stores. It was found that system management includes such organizational activities as planning (market analysis, formation, sales and logistics); organization (organization order processing, analysis effectiveness Internet commerce); control (monitoring implementation key performance indicators (KPI), assessment impact structure achieve KPI, adjusting assortment). In near future, assortment stores will be affected by factors increased demand, uncertainty business environment, requirements for quality goods their delivery, complexity delivery goods, especially export goods. To adapt external conditions, ensure competitiveness long term, it important apply strategic operational tools. Strategic tools provide long-term based on actual statistical analytical data market development. Such should following: developing strategy adapting nomenclature according dynamics market, justification procedures bringing interface store, introduction flexible terms structural changes range. modern conditions aimed at improvement range: reject and/or replace products with low improve customer perception offered classifying them, related services, taking into account economic efficiency.